Even though there are very few competitors in the sector which will make it relatively less challenging to distribute dental medical equipment and supplies, we have a competitive advantage over the few companies operating because of our knowledge on the Ethiopian Food Medicine and Health care Authority rules, regulations and guide lines. The knowhow we have about the Ethiopian customs authority import procedures. The knowledge we have about the market. And most of all our energy and commitment to achieve our goals gives as the will to go the extra mile to excel in what we do.